Young & Franklin / Tactair

In early 2024, Young and Franklin and Tactair engaged Cowley to redesign and rebuild their suite of websites. After reviewing their audiences and goals, we compared the benefits of a single unified site with the benefits of three focused sites. Three separate sites made the most sense because they allowed each brand line to highlight its own capabilities while still supporting the larger organization.

We created a shared design system for all three websites, using consistent layouts, UI patterns, and typography to keep everything visually connected. Each site also uses its own color scheme, which gives it a clear identity while still fitting into the overall family.