Blog Posts – Page 6 – Cowley Associates

Client Spotlight: HOACNY

Nearly a year ago, Cowley Associates was approached by HOA to promote their CyberKnife used in the treatment of prostate cancer. The challenge: to target male audiences and raise awareness of the benefits associated with the faster, more precise treatment made possible by the CyberKnife. After performing the requisite research and creative, we developed the […]

Stickley Gets Me: Direct Marketing and PURLs

Blog Posts / admin

Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs). By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining

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