Cowley Associates today announced the addition of John Hoeschele, who will serve as the agency’s creative director and copywriter — in addition to assisting with account service, new business development, and agency promotion. Hoeschele has 30+ years of experience as a writer, ad agency creative director, and marketing manager – including heading the marketing-communications / […]
Cowley Associates Hires Hoeschele Read More »
It may be counter intuitive to hear ‘money-saving tips’ from your ad agency, but the best agencies (aka: the ones who deliver honest council as well as on-target and on-message creative) should have no compunction about helping their CMO clients spend their dollars more prudently. In that spirit, here are three simple but powerful steps
Three tricks to improve your ad agency’s performance AND save $! Read More »
Cowley had the recent pleasure of teaming up with Colgate University’s Office of Annual Giving on a new fundraising campaign called, “Pass the Torch.” The Colgate torch is a living symbol that unifies the entire Colgate community. As a guide and a source of light and inspiration, it represents the best of learning and discovery
Colgate University Pass the Torch Campaign Read More »
Cowley had the recent privilege of teaming up with ECR International to help them introduce a new line of heating products for their Dunkirk and Utica brands. Filmed completely on location at ECR’s lab, we used a mix of on-screen graphics and cinematic shots of the product to help accentuate important details. In total there
Videos to Introduce ECR International Products Read More »
I think we all know by now that video is one of the hottest marketing trends going right now. With YouTube’s ever-growing dominance and audience attention spans getting smaller and smaller, video is one of the easiest ways to captivate an audience and tell a story. One of the most popular types of video is
Shoot a Better Corporate Video Read More »
Cowley recently had the pleasure of working with ECR International on an interactive presentation that would be used in their trade show display. ECR has touchscreen monitors that they wanted to utilize to showcase their family of brands and products, and give their audience the opportunity to learn more in an interactive way. Through this
Interactive Touchscreen Presentation Design for ECR International Read More »
Well, we’re already at the end of January and I’ve already forgotten my “New Years’ Resolutions.” How about you? With the best of intentions, I’m sure I came up with at least a couple of good ideas of what to do better in 2016, let’s see, what were they? Oh yes, there’s that one about
Paul Cowley’s Secret to Life Read More »
SRC, an independent, non-profit, research and development corporation located in North Syracuse came to Cowley needing to make their existing website responsive. In response to Google’s push to make everything in the world mobile-friendly or be penalized for it, and for an overall better visitor experience, SRC wanted their website already in-place to look great
Responsive Website for SRC Read More »
Cowley recently launched a new website for Loretto, “a comprehensive continuing care organization which provides a variety of healthcare services for adults of all ages throughout Central New York.” The website showcases a full-width, responsive design that highlights emotionally engaging images aimed to connect with the visitor in a more sensitive way. The two-toned, blue
New Website and Annual Report for Loretto Read More »
I was recently asked the question, “What is Cowley Associates’ Purpose?” I didn’t have to think about it much, so I responded with, “Well, it’s quite simple really. We help clients sell things.” Organizations of all sizes have been coming to us for 40 years now to help them with their marketing. Whether they needed
What’s Your Business’ Purpose? Read More »
