The growth of podcasting presents a marketing opportunity worth hearing about! Looking for new places to promote and build your brand beyond traditional media? Consider podcast advertising! Research indicates that more than one third of Americans regularly listen to podcasts; up to 55% of listeners have made a purchase based on an ad they’ve heard […]
m-tip 5: Try podcast advertising to engage new customers! Read More »
Are you fully leveraging reviews and other word-of-mouth methodologies? Research repeatedly demonstrates that other customers’ views — whether they take the form of online reviews, short endorsements, or full-blown testimonials — are the primary deciding factor in an astonishing 20-50% of purchases made and can affect everything from purchase rates to brand perception. Moreover, the
m-tip 4: Foster brand loyalty with the help of existing customers! Read More »
As a concept, clarity has many virtues, chief among them making your meaning — whatever it may be — clear to your intended audience. Sounds simple enough, except that clarity’s enemies are legion, including insincerity, obscurity, clutter, jargon, inaccuracy, obfuscation, background noise, and complexity. Any one of these can lead to consequences that can damage,
4 obstacles to clarity Read More »
When advertisers moved away from direct mail, they left a vacuum you can fill! When advertisers moved away from direct mail, they left a vacuum you can fill! Given that the pandemic shifted nearly all business transactions to the virtual sphere, it’s not surprising to see reports indicating that email flow from companies increased by
m-Tip 3: Don’t Discount The Continuing Power Of Direct Mail Read More »
If well-handled, mistakes can be a great opportunity to build brand loyalty. While it’s often best to get things right the first time, mistakes are inevitable. And, in some cases, mistakes can be costly and can impact your customers’ willingness to keep working with you down the road. According to the White House Department of
m-Tip 2: How You Handle Errors Can Help Build Your Brand Read More »
As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy. Again and again, we are told “Nobody reads anymore” and “Long copy is dead” because technology reduces attention spans. But there isn’t as much unanimity
The case for long copy Read More »
Wondering how to react to upcoming bans on third-party advertiser data tracking? If Google’s forthcoming policy prohibiting third-party tracking data has you at a loss for ways to reliably gather intel on your audiences, consider gathering data straight from the source: users themselves. Using zero-party data-tracking tools like quizzes, polls, and surveys gives you the
m-Tip 1: How To Beat The Ban On Third-party Cookies Read More »
As we conclude this second pandemic-crazy year, we thought we’d do something a little different with our December blog post to ring out the old year and welcome the new one: We posed a simple question to our team members’ — “What are your hopes for 2022?” The results are posted below. With luck, many
Our team’s wishes for 2022! Read More »
Thanksgiving is at our door step once again and it’s time to reflect on what we’re grateful for and give thanks. We are all thankful for the obvious things – e.g., good health, family, friends, a roof over our heads, etc. But what about thinking about — and showing some appreciation for — the person
Let’s be thankful for 5-star service! Read More »
In this day and age, optimum accessibility to your website is of utmost importance. Any visit to your site should be a positive, user-friendly experience for everyone, including people with visual, hearing, or physical disabilities. The Americans with Disabilities Act (ADA) doesn’t formally state that websites must be accessible — as it was created well
How Accessible Is Your Website? Read More »
