Paul’s Motorcyle Trip To Nova Scotia
I rode his hog to Nova Scotia at the end of July and documented the trip along the way. Check out these pictures from my trip.
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A Note From Paul: 2012
Well, here we are at the very tip of 2012… what will WE do with it? What great adventures lie ahead? Personally, I am planning a long trip on my Triumph, maybe to Nova Scotia. Politically, hopefully “our representatives” stop self-messing around, play nice and get something done. The world, well, hang on to your
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The Cowley Mad Men
The cocktail-guzzling ad men in American Movie Classic’s Mad Men sleep with their secretaries, lie to their clients, and find ways to creatively lie to the American people. But even in spite of the lax morals the show portrays (and perhaps because of them), the show has developed a cult following of 3 million people
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Client Spotlight: HOACNY
Nearly a year ago, Cowley Associates was approached by HOA to promote their CyberKnife used in the treatment of prostate cancer. The challenge: to target male audiences and raise awareness of the benefits associated with the faster, more precise treatment made possible by the CyberKnife. After performing the requisite research and creative, we developed the
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Stickley Gets Me: Direct Marketing and PURLs
Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs). By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining
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