A company’s sonic logo can strengthen brand recognition and forge an audible connection to your customers. Consider the iconic sounds affiliated with top companies: the tymponic signature that accompanies the Netflix logo animation; the SFX you hear when turning your key in the ignition of your car; or (an old favorite of ours in the […]
m-tip 7: Consider a sonic signature to forge an audible connection. Read More »
Emotion remains a strong motivator in marketing, regardless of what product or service you’re promoting. Given that emotionally-engaged customers spend up to two times more than customers without an emotional connection to your business, it’s essential to think outside the box for ways to incorporate human feeling into your messaging. (And that’s true whether you’re
If you Google the phrase “What do customers want?” you will quickly find that, depending on who is expounding on the topic and what sort of customer is under the microscope, there are on average anywhere from 3 to 10 things that customers commonly want. One platform says customers are looking for “price, quality,
The Voice of the Customer: How to find it & how to use it Read More »
The growth of podcasting presents a marketing opportunity worth hearing about! Looking for new places to promote and build your brand beyond traditional media? Consider podcast advertising! Research indicates that more than one third of Americans regularly listen to podcasts; up to 55% of listeners have made a purchase based on an ad they’ve heard
m-tip 5: Try podcast advertising to engage new customers! Read More »
Are you fully leveraging reviews and other word-of-mouth methodologies? Research repeatedly demonstrates that other customers’ views — whether they take the form of online reviews, short endorsements, or full-blown testimonials — are the primary deciding factor in an astonishing 20-50% of purchases made and can affect everything from purchase rates to brand perception. Moreover, the
m-tip 4: Foster brand loyalty with the help of existing customers! Read More »
As a concept, clarity has many virtues, chief among them making your meaning — whatever it may be — clear to your intended audience. Sounds simple enough, except that clarity’s enemies are legion, including insincerity, obscurity, clutter, jargon, inaccuracy, obfuscation, background noise, and complexity. Any one of these can lead to consequences that can damage,
4 obstacles to clarity Read More »
When advertisers moved away from direct mail, they left a vacuum you can fill! When advertisers moved away from direct mail, they left a vacuum you can fill! Given that the pandemic shifted nearly all business transactions to the virtual sphere, it’s not surprising to see reports indicating that email flow from companies increased by
m-Tip 3: Don’t Discount The Continuing Power Of Direct Mail Read More »
If well-handled, mistakes can be a great opportunity to build brand loyalty. While it’s often best to get things right the first time, mistakes are inevitable. And, in some cases, mistakes can be costly and can impact your customers’ willingness to keep working with you down the road. According to the White House Department of
m-Tip 2: How You Handle Errors Can Help Build Your Brand Read More »
As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy. Again and again, we are told “Nobody reads anymore” and “Long copy is dead” because technology reduces attention spans. But there isn’t as much unanimity
The case for long copy Read More »
Wondering how to react to upcoming bans on third-party advertiser data tracking? If Google’s forthcoming policy prohibiting third-party tracking data has you at a loss for ways to reliably gather intel on your audiences, consider gathering data straight from the source: users themselves. Using zero-party data-tracking tools like quizzes, polls, and surveys gives you the
m-Tip 1: How To Beat The Ban On Third-party Cookies Read More »
