A lot has changed in 50 years. Styles have shifted, technology has evolved, and new ideas are always taking shape. Our logo and our agency have transformed more than once. But some things have stayed the same: Our commitment to clarity, our dedication to creative solutions, and always doing what’s right by our clients. We’ve […]
Celebrating 50 Years in Business! Read More »
We were proud to be a sponsor of the Making The City Smaller micro retreat at Vanderkamp — and honored to help promote this incredible event! Our team was grateful to join business owners, leaders, and professionals for an evening built around making authentic connections. A big thank-you to the Making the City Smaller team
Making The City Smaller Micro Retreat Was a Success! Read More »
We were proud to attend the grand opening of CenterState CEO ‘s INSPYRE Innovation Hub last week—a milestone moment for our region. The space is more than just a building; it’s a bold investment in the future of entrepreneurship, tech, and innovation in Central New York. As the largest business incubator in New York State,
Grand opening of CenterState CEO ‘s INSPYRE Innovation Hub Read More »
If your business sells to other businesses (aka: B2B), and you’ve found yourself navigating shifting buyer behavior, rapid tech advancements, and tighter budgets — we’re here to tell you that you aren’t alone. But as we approach the halfway point of 2025, it’s worth stepping back for a moment to catch our breaths and reflect
What’s Working in B2B Marketing in 2025? 5 Trends Defining B2B Success Read More »
Everyone tosses around the word “brand” — but not everyone seems to agree on what a brand “is.” Here’s what we, at Cowley, consider to be a solid definition of the term brand, followed by a listing of what successful brands have in common. First the definition. While some refer to a brand as being
The most meaningful attributes of a successful brand are… Read More »
All of a sudden, every other news article is about the introduction, usefulness, capabilities, and (either the exciting or foreboding) ramifications of AI — including its potentially transformative impact on communications sectors like advertising. Cowley has, of course, been following these developments and dialogue in the public, tech, ethics, and government spheres. Needless to say,
What’s our take on AI? Read More »
We’re excited to share — and have some of our thoughts included in — this excellent blog on the importance of marketing metrics from our good friends and allies at Drive Research. Take a look and enjoy! Great job and we appreciate the invite to participate, Lark Allen!
Cowley included in “Marketing Metrics” article from Drive Research Read More »
If your organization has a presence on social media sites like LinkedIn and Facebook – but hasn’t leveraged “groups” – you’re missing out on free and potentially meaningful exposure. When advertisers run sponsored ads or boosted posts on social media, they’re afforded a chance to ‘target’ users of those platforms based on broad criteria, such
m-tip 9: Have you utilized the power of social media “groups?” Read More »
In nearly every new project or new client conversation we’ve had with clients over the years, there always comes a moment when clients ask us “How much will this cost?” – a question we are often obliged to answer with a question of our own: “Do you have a budget in mind?” (Most clients understand
How to build your marketing budget Read More »
Breaking into the complex world of social media influencers? Here are some steps to demystify the process! With total investment in influencer marketing set to reach billions in the coming years, it’s no wonder many in the marketing world are looking to dip their toes into this segment of the social media. While this may
m-tip 8: Is it time to tap the power of influencer marketing? Read More »
