Website Design & Development
We design and build sites that communicate your brand with clarity
Websites that are clearly designed for you and your target audiences.
Your website is often the first impression your brand makes — and in the B2B world, that impression carries enormous weight. Yet too many organizations are stuck with sites that are outdated, hard to navigate, difficult to update, and simply not generating the results they should. If your website isn’t serving its purpose as your hardest working marketing tool, something needs to change.
At Cowley, we don’t just ‘build websites.’ We develop purposeful online experiences designed around your audiences and your goals — whether that’s earning credibility with a sophisticated buyer, simplifying a complex subject for a new visitor, capturing leads, or driving e-commerce. Every decision we make, from structure and design to content and functionality, is guided by one question: does this serve your user and advance your objectives?
And because the web is constantly evolving, so are we. Our web team stays on top of the tools, trends, and technologies that matter most — from SEO and AEO best practices, UI design, security and functional updates, and useful analytics. Every site we build is equipped with Google Analytics from day one, giving you the insights you need to measure what’s working and make smarter optimization decisions over time.
An Iterative Process
Cowley follows a tried-and-true web development process that solicits and reflects your input and feedback at every stage. Starting with a thorough discovery session that takes into account the needs and wish-lists of all key stakeholders, we move through a series of gradual, incremental steps that take the guesswork and mystique out of the process — from our simple (but comprehensive!) sitemap; to a wire-frame of your homepage and navigation; to a secure beta site where you can see your homepage and secondary pages develop in real-time; to a completed website ready for final QC, de-bugging, and testing across browsers and devices. By being involved at each stage, you also save time, costs, headaches, and big (potentially unpleasant) surprises when it’s time to go live.
Best of all, we give you the keys
The simple and sad truth is that many web development companies still — to this day — intentially keep you at arms length from your own website. Not Cowley. Quite the contrary, we take great pride in developing and giving you full access to your website’s content management system (CMS). Depending on your comfort level or in-house expertise, all of our clients typically manage upwards of 95% of their site’s content with little to no hands-on support from us. We even include CMS training with every site we build — which is recorded for future reference!
