June 2022

m-tip 4: Foster brand loyalty with the help of existing customers!

Are you fully leveraging reviews and other word-of-mouth methodologies? Research repeatedly demonstrates that other customers’ views — whether they take the form of online reviews, short endorsements, or full-blown testimonials — are the primary deciding factor in an astonishing 20-50% of purchases made and can affect everything from purchase rates to brand perception. Moreover, the […]

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4 obstacles to clarity

As a concept, clarity has many virtues, chief among them making your meaning — whatever it may be — clear to your intended audience. Sounds simple enough, except that clarity’s enemies are legion, including insincerity, obscurity, clutter, jargon, inaccuracy, obfuscation, background noise, and complexity. Any one of these can lead to consequences that can damage,

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