As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy. Again and again, we are told “Nobody reads anymore” and “Long copy is dead” because technology reduces attention spans. But there isn’t as much unanimity […]
The case for long copy Read More »
Wondering how to react to upcoming bans on third-party advertiser data tracking? If Google’s forthcoming policy prohibiting third-party tracking data has you at a loss for ways to reliably gather intel on your audiences, consider gathering data straight from the source: users themselves. Using zero-party data-tracking tools like quizzes, polls, and surveys gives you the
m-Tip 1: How To Beat The Ban On Third-party Cookies Read More »
